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Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective

PLI's Advertising Law Institute
September 13-24

Location:
University of Chicago Gleacher Cente
Chicago, Il

Time:
9:00 a.m.- 3:30 p.m

Speaker:
Liisa Thomas

About:
Liisa will be giving opening remarks and presenting, "Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective Origins of big data and how to legally acquire data."   

  • Tips for negotiating agreements with vendors 
  • Understanding the legal restrictions, risks, and requirements governing use of consumer data in mobile and online applications
  • Handling cross-platform data collection and use
  • What lies ahead for big data?

Click here for more information and registration.

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