Trademark Selection and Clearance 101

Lawline Webinar

2.15.17

Randy Friedberg, partner in the Intellectual Property Group, reviews the art and science of the numerous factors to consider when determining the strength of a trademark and evaluating the chances of receiving a registration. The course also offers practical steps on how to best conduct clearance searches and evaluate the likelihood of confusion with other marks in the marketplace.

Learning Objectives: 

• Grasp the fundamentals of what a trademark is and how it is used
• Become familiar with the trademark strength spectrum and how to select the best possible trademark
• Understand how to engage in the search process, both in-house and via a commercial company
• Learn how to assess threats to registration and use through analyzing a clearance search