Daren S. Garcia

Daren is the managing partner of the Vorys London office and a member of Vorys eControl.  Daren leads Vorys eControl’s international programs and also devotes substantial time advising U.S.-focused companies on their online sales control initiatives.  Daren counsels branded manufacturers across numerous product verticals on the design and implementation of thought-leading distribution strategies and enforcement systems focused on driving profitable eCommerce growth through increased online sales control and gray market mitigation.

In addition, Daren has extensive lead trial counsel litigation experience in a variety of areas, including conducting litigation on behalf of brands against disruptive unauthorized resellers.  Daren has been recognized by Chambers and Partners as a “Leading Lawyer” in litigation.

Career highlights include:

• Developing cutting-edge solutions for the online sales control challenges faced by today’s brands
• Advising hundreds of brands on distribution and eCommerce channel structures and agreements – both domestically and internationally – designed to protect and grow brand value
• Advising leading brands on legal strategies against unauthorized sellers both domestically and internationally
• Leading unauthorized online seller enforcement efforts for hundreds of leading manufacturers and brands both domestically and internationally
• Leading litigation matters against disruptive, highly sophisticated unauthorized online sellers
• Implementing hundreds of authorized reseller programs – both brick and mortar and eCommerce – for manufacturers and brands to help protect brand value by controlling online sales
• Implementing hundreds of MAP and MRP programs and advising on related enforcement efforts (U.S. Only).

Honors & Recognitions

Ohio Super Lawyers Rising Stars, Business Litigation, 2007 & 2009, 2011

Chambers and Partners, Leading Lawyer in Litigation: General Commercial, 2012